For 15% of teens, Snapchat is their go-to app – they’re basically on it all day long. It secures the third position for teens’ most used platform, with Snapchat closely following at 59%. When it comes to other popular social media platforms, Instagram steals the spotlight, with 62% of teens claiming to use it regularly. Instagram, TikTok, and Snapchat are the Hot Spots These platforms provide them with an outlet for self-expression, connection with others, and access to a vast array of content. ![]() According to SproutSocial, 81% of Gen Zers have a fondness for Instagram and YouTube as their preferred social networks of choice. Sidebar… YouTube is also a favorite with Gen Xers and Boomers.īut YouTube isn’t the only platform that captures the hearts of Gen Z. In fact, 19% of teen YouTube users admit to being constantly glued to the platform, which just further cements its significance as a go-to platform for Gen Zers. Pew Research reveals that a staggering 95% of Gen Z teens between the ages of 13 – 17 use YouTube, making it the undisputed champion among teenagers. When it comes to their favorite social media platforms, one stands tall above the rest: YouTube. Gen Z Social Media Platforms: Where They Hang Out and Why This generation’s online trends revolve around inclusivity, empowerment, and social activism, as they leverage social media to amplify voices, drive conversations, and champion causes that matter to them. Their posts and stories are a window into their lives and passions. They look for authentic and relatable content, valuing transparency and open dialogue. They’re the social media equivalent of their train of thought. For them, social posts are more akin to a continual stream of consciousness or their train of thought – a connection point.įor Generation Z, social posts aren’t a highlight reel like they were for Millennials. And they’re all about keeping it real with genuine connections that they initiate, foster, and nurture on social often before transferring those relationships to the physical world.įor Generation Z, social posts aren’t a highlight reel like they were for Millennials. They know what’s up when it comes to the latest online trends, from viral challenges to the coolest filters. Social media platforms are integral to their daily lives, serving as spaces for self-expression, connection, and information sharing. Generation Z’s relationship with social media goes beyond entertainment and just having something to do. Using Social Media as the Great Connector ![]() While they’re not huge proponents of doom-scrolling, or even of using social as their go-to for work, Gen Zers rely on social media for leisure – using it for entertainment and connection. The average Gen Zer spends about three hours a day on social media, with more than half of them spending 4 or more hours on social media every single day. How Much Time Does Gen Z Spend on Social Media? Let’s take a look at the social media habits of Generation Z and the role social media creators play in influencing their buying decisions. Understanding how Gen Z socials? That’s going to be a critical part of your influencer marketing strategy. And they are shaping the future of social media – ever-present on the most popular social media platforms and early adopters of new social platforms. Generation Z is unmatched when it comes to using social media to connect with friends and family, while seeking community-based and positive content. They value and, to a large degree, respect the power of social connectivity, and they embrace the opportunities provided by technology. Seven-in-ten Facebook users – and around six-in-ten Instagram and Snapchat users – visit these sites at least once a day.Gen Z is a digitally native generation, immersed in the world of social media. How often Americans use social media sitesįor many users, social media is part of their daily routine. Explore the patterns and trends shaping the social media landscape over the past decade below. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.
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